Tuesday, October 4th, 2022
Cultured meat has many benefits in terms of taste, health, food justice, animal welfare, and the environment. However, before cellular agriculture enters the mass market, it is important to educate and inform various stakeholders in society about cultured products. How cultured meat is portrayed is likely to have a significant impact on its future acceptance in society, which is why ProVeg has compiled a communication guide to provide an understanding of who the potential consumers of cultured meat are – and which communication strategies have the potential to lead to greater acceptance.
Cultured meat is a food product not a science experiment. It’s critical that we communicate about cultured meat in ways that will encourage consumer adoption in the future. Our research shows that using food-based images and neutral terminology, while highlighting product features and benefits such as sustainability and taste, are key to ensuring positive consumer perceptions of cultured meat.
Director of Corporate Engagement at ProVeg
If you have any questions or comments on the report, please feel free to reach out to us at [email protected]
What is the general trend in terms of consumer acceptance of cultured meat? What is the impact of the lab-based images that are currently being used on the public perception of cultured meat?
In this webinar, hosted by ProVeg International, you’ll learn about:
– Insights into consumer acceptance of cultured meat
– The impact of images on consumer attitudes towards cultured meat
– Best-practice examples of communication about cultured meat
You’ll come away from this webinar with a better view of early adopters of cultured meat, and strategies to increase acceptance levels.
Case Studies X
Cellular Agriculture X
Corporate Engagement X
Global Market Data X
Pro Environment X
Pro Health X
Pro Taste X
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