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Case-study
Perfecting your brand’s social-media presence is one of today’s most important marketing strategies…
Article
Introduction It is no big secret that people love cheese. For many non-vegans, the popular…
Introduction Packaging, particularly front-of-pack messaging, plays an integral part of your…
Infographic
Is it better for vegans and vegetarians to have a one-stop aisle shopping experience, where…
Introduction Flexitarians account for up to 90% of sales of plant-based alternatives.(((The…
Veganising classic products is a great way for legacy brands to reduce costs and attract new…
Introduction Retailers are scrambling to enact their net-zero plans in order to keep pace…
Wagamama is well-known for its Japanese-inspired menu, which is now 50% plant-based as part…
Introduction Several recent reports have speculated that setbacks in the plant-based sector…
Executive Summary To appeal to mainstream flexitarian consumers: Don’t use the terms ‘meat-free’…
Executive Summary Food services can use proven techniques from behavioural economics to nudge…
Introduction Research has shown that taste is the primary motivator for plant-based food…
Katja is a Dutch candy brand that offers a range of products, including animal-shaped gummies…
Introduction Flexitarians and reducetarians represent almost half of consumers in many countries…
The pandemic increased demand for snacks among Western consumers – a behaviour that appears…
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