New Food Hub

Actionable Insights | Sustainable Revenue
The New Food Hub is your ultimate guide to increasing plant-based revenue. It’s packed with concise expert guides and market research designed for busy people. We’ve compiled global market data, case studies, and professional recommendations in one easy-to-use place. Get the ultimate bird’s-eye-view of the alternative-protein sector, with clear, actionable insights.

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Lidl

How Lidl became a one-stop-shop for mainstream consumers buying plant-based products

ProVeg and Lidl Germany have been working closely together since 2019. Since then, Lidl has…

Macro vs Micro-influencers

What are they? What are the differences between them? How can you effectively channel their…

Marketing checklist for brands: best practices for selling plant-based foods

Introduction We’ve compiled the top marketing strategies for plant-based brands and created…

influencer photographing food

Webinar summary: How to work with influencers to grow the plant-based consumer base

ProVeg International was recently joined by three plant-based marketing specialists for a webinar…

Customer Paying For Shopping At Checkout Of Sustainable Plastic Free Grocery Store

Sustainable retail strategies – how to align your environmental and sustainability goals with modern consumer preferences

Executive Summary Both consumers and businesses are increasingly aware of the urgent need…

asparagus with an eco-label

Environmental-impact labelling: options and impacts for retailers and brands

Executive Summary Modern consumers are demanding more sustainable products and this trend…

plant-based meat

Why you should sell more plant-based meats

Executive Summary Giving up animal-based shelf space for plant-based alternatives is one…

trolley

Plant-based profit: lucrative low-risk product ranges

Executive Summary 73% of plant-based products are purchased by omnivores and flexitarians…

Position your products

Webinar summary: 5 Marketing fails to avoid with plant-based foods

Latif Andersson from Peas of Heaven, Kristina Londakova from the Behavioral Insights team…

Woman with shopping cart in aisle checks and examines a sales receipt

3 ways to achieve price parity and drive sales

Executive Summary Reducing the costs of your plant-based products is essential for increasing…

Image of milk and almonds/grains

Lessons learned from brands who veganised classic products

Executive Summary Veganising your existing product range can be a great way to improve your…

friends eating at restaurant

Harnessing the power of plant-based as a food-service professional

Executive Summary The plant-based market is huge and growing worldwide, with demand rising…

woman looking at product's packaging

Convenience by design: how to make plant-based products easy for consumers and attractive to flexitarians

Executive Summary Flexitarians are by far the biggest target segment for plant-based products…

Plan for success: 7 key development strategies for plant-based products

Executive Summary Through extensive interviews across the food industry ProVeg has identified…

How to work with influencers to reach key consumers

Executive Summary Connecting with influencers who truly match your brand values is a great…