ProVeg International is a food awareness organisation working to transform the global food system by replacing animal-based products with plant-based and cultured alternatives. ProVeg has permanent-observer status with the UNFCCC, is accredited for UNEA, and has received the United Nations’ Momentum for Change Award.
Many of the world’s most urgent problems share a common cause: our food choices. ProVeg is dedicated to raising awareness of how we can tackle these problems through diet and food systems change. ProVeg empowers people and institutions to transform the global food system by promoting attractive animal-free foods. Our food choices can be a multiproblem solution.
Our vision is to create a world where everyone chooses delicious and healthy food that is good for all humans, animals, and our planet.
Our goal is to reduce the global consumption of animal-based products by 50% by the year 2040.
To achieve this, ProVeg works with international decision-making bodies, governments, food producers, retailers, investors, the media, and the general public to help the world transition to a society and economy that are less dependent on animal agriculture and more sustainable for humans, animals, and the planet.
We support and connect startups and global partners in advancing plant-based and cultured-food innovation.
We influence and support businesses, decision-makers, and institutions in developing, providing, and promoting healthy, compassionate, and sustainable plant-based options.
As part of our Corporate Engagement activities, we work with mission-aligned companies along the entire value chain, which gives us unique insights into the key challenges, hurdles, and opportunities at every stage of bringing plant-based products to market.
We work with governmental and intergovernmental agencies, NGOs, and researchers to create plant-forward policies and practices.
We build strong, collaborative networks by empowering and supporting other NGOs, alliances, advocacy groups, and communities.
We provide inspiration and support to reduce and eliminate animal products from people’s diets.
Case Studies X
Cellular Agriculture X
Corporate Engagement X
Global Market Data X
Pro Environment X
Pro Health X
Pro Taste X
ProVeg has compiled a communication guide to provide an understanding of who the potential consumers of cultured meat are – and which communication strategies have the potential to lead to greater acceptance.
ProVeg conducted a survey in order to understand how lab-based and food-based images influence consumer perceptions of cultured meat.
Nick Lin-Hi, Full Professor of Business and Ethics at the University of Vechta in Germany, talks to ProVeg about his work on how to move society to a sustainable path.
to receive support from ProVeg International
International Head of Food Industry & Retail
Senior Project Manager
International Head of Food Service & Events
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