Webinar

Cultured Meat Communication 101

What is the general trend in terms of consumer acceptance of cultured meat? What is the impact of the lab-based images that are currently being used on the public perception of cultured meat?


In this webinar, hosted by ProVeg International, you’ll learn about:

  • Insights into consumer acceptance of cultured meat
  • The impact of images on consumer attitudes towards cultured meat
  • Best-practice examples of communication about cultured meat

You’ll come away from this webinar with a better view of early adopters of cultured meat, and strategies to increase acceptance levels.

6:00 pm - 7:00 pm CET

13 October 2022

David Kay

Communication Director | Upside Foods

Nick Lin-Hi

Professor of Business and Ethics | University of Vechta, Germany

Mathilde Alexandre

Senior Project Manager | ProVeg International

This webinar has finished, but you can still watch the recording and/or read the transcript

This could also be interesting for you

Choose what interests you:

Categories
Sort by

February highlights from the plant-based and alternative-protein sectors: UK government urged to allow plant-based brands to use dairy-like terms, and precision-fermentation-derived products gaining momentum 

Alternative proteins are gaining momentum despite challenging market conditions. From record…

Edinburgh city

January highlights from the plant-based and alternative-protein sector: Edinburgh becomes first EU capital to join the Plant Based Treaty

As retailers and foodservices embrace Veganuary, Edinburgh makes history by becoming the first…

Young positive glad smiling couple of customers choosing chocolate in food department of supermarket

December highlights from the plant-based and alternative-protein sector: Swiss court sides with Planted on meaty labelling

As we head into the new year, companies like This and Domino’s have launched new plant-based…