The production of meat and animal-based products through the use of cellular agriculture has the potential to help solve or mitigate many of the world’s most challenging problems. With the CellAg Project, ProVeg is uniquely positioned to support the development and acceleration of this highly promising approach to feeding the world, while improving human and planetary health.
As part of its commitment to reducing animal production by 50% by 2040 (50by40), ProVeg initiated the CellAg Project in 2019. Learn more about this project and the potential for cellular agriculture to help the world transition to a more sustainable, healthy, just, and humane food system.
While ProVeg considers plant-based eating to be the perfect multiproblem solution to many of the world’s problems, we also acknowledge the huge potential of cellular agriculture and cultured meat, eggs, dairy, and seafood products as a complementary strategy towards achieving ProVeg’s mission of reducing animal production by 50% by 2040 (50by40). While cultured products are not yet available on the market, they appear poised to represent a substantial share of the protein sector in the coming years. According to the consulting firm Kearney, cultured meat could constitute 35% of global meat consumption by 2040. As a complement to the increasing number of plant-based products available on the market, cultured products could potentially play a major role in achieving 50by40.
The CellAg Project (CAP) began exploring the potential of creating animal-based products without animals with an interdepartmental team in 2019. Working in close strategic coordination with other key players, CAP currently focuses on raising awareness and increasing acceptance of cellular agriculture, building a cross-sectoral network, and incentivising collaboration within the sector in order to further this novel and promising approach. As an NGO-run initiative, CAP is independent, critical, and takes a big-picture perspective, making it a credible and respectable voice and actor, both inside and outside the cellular-agriculture sector. As such, the organisation is uniquely positioned to support the development and acceleration of this highly promising approach to sourcing protein.
Through its CellAg Project, its Incubator, its New Food Invest and New Food Conference events, and its Food Industry & Retail department, ProVeg International works to further the development of cellular agriculture and support stakeholders in their efforts to bring cultured alternatives to market, all of which have the potential to help the world transition to a more sustainable, healthy, just, and humane food system.
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Ilttud Dunsford, who previously established a speciality meat-processing business and is now…
Cellular agriculture enables the production of real dairy proteins through precision fermentation…
This year marked groundbreaking progress in the cellular-agriculture sector. From investment…
ProVeg recently collaborated on new research into consumer acceptance of cultured meat in France…
October 2019 saw a first in continental Europe – the public consumption of chicken meat grown…
Case Studies X
Cellular Agriculture X
Corporate Engagement X
COVID 19 X
Global Market Data X
Pro Environment X
Pro Health X
Pro Taste X
Support for cultured-food is continuing to grow, with the Dutch and Israeli governments investing…
As the demand for plant-based and cultured foods increases, investment in the sector is continuing…
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International Head of Food Industry & Retail
Senior Project Manager
International Head of Food Service & Events
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