Position Your Products

V-Label Certification

Ensure your products are optimally positioned in order to appeal to your target consumer effectively and to establish long-term commercial success. 

If you’re looking to refine your products’ positioning, branding, and communications in order to meet the specific needs of your consumer segment, ProVeg has you covered. 

ProVeg has extensive knowledge of flexitarian consumers in Europe, from general preferences to specific consumer sentiments regarding particular product categories. Depending on your needs and interests, ProVeg conducts tailored quantitative and qualitative analysis in order to generate key insights and provide customised recommendations for your business. 

Benefits 

Discover how to effectively position your product, and identify the actions needed to positively align your branding and communication with consumer preferences thus expanding your market share and ensuring commercial success. 

Keep your team up to date with best practice in the plant-based sector in order to inform future product development and branding decisions. 

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Ensure your products are certified as plant-based in order to promote trust and transparency and effectively reach vegan, vegetarian, and flexitarian consumers alike.

The V-Label is an internationally recognised registered symbol for labelling vegan and vegetarian products and services. For consumers, it provides a simple and reliable guide to help with purchasing decisions. With the V-Label, companies promote transparency and clarity. Standardised criteria ensure that the V-Label is a unique seal of certification for vegan and vegetarian products all across Europe and beyond.

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REPUTATION | REVENUE | IMPACT

Corporate Engagement Portfolio

FOOD INDUSTRY
BUILDING A NEW FOOD
SYSTEM TOGETHER

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