FOOD INDUSTRYBUILDING A NEW FOODSYSTEM TOGETHER
If you’re looking to refine your products’ positioning, branding, and communications in order to meet the specific needs of your consumer segment, ProVeg has you covered.
ProVeg has extensive knowledge of flexitarian consumers in Europe, from general preferences to specific consumer sentiments regarding particular product categories. Depending on your needs and interests, ProVeg conducts tailored quantitative and qualitative analysis in order to generate key insights and provide customised recommendations for your business.
Discover how to effectively position your product, and identify the actions needed to positively align your branding and communication with consumer preferences thus expanding your market share and ensuring commercial success.
Keep your team up to date with best practice in the plant-based sector in order to inform future product development and branding decisions.
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The V-Label is an internationally recognised registered symbol for labelling vegan and vegetarian products and services. For consumers, it provides a simple and reliable guide to help with purchasing decisions. With the V-Label, companies promote transparency and clarity. Standardised criteria ensure that the V-Label is a unique seal of certification for vegan and vegetarian products all across Europe and beyond.
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Nick Lin-Hi, Full Professor of Business and Ethics at the University of Vechta in Germany, talks to ProVeg about his work on how to move society to a sustainable path.
Here’s a sneak peek of the speakers joining us for our next New Food Hub webinar in which we’ll discuss the power of plant-based menus.
Given that flexitarians account for up to 90% of sales of plant-based alternatives, it’s clear…
to receive support from ProVeg International
International Head of Food Industry & Retail
Senior Project Manager
International Head of Food Service & Events
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