A veggie burger with a crispy patty, sauce and vegetables
Image: shutterstock.com / Olga Miltsova

Inform Product Development

Inform your future product-development decisions to successfully gain market share

Whether you’re looking to gain a deep understanding of the market or want to identify whitespaces for your next product launch, ProVeg has you covered. 

ProVeg has extensive knowledge of the plant-based sector in Europe, from general trends to specific consumer sentiments within particular product categories. Depending on your unique needs and interests, ProVeg conducts tailored quantitative and qualitative research and analysis in order to generate key insights and customised recommendations for your business. 


Discover the changing consumer trends reshaping the food industry, and identify the actions needed to positively align your products with future consumer purchasing patterns in order to gain market share and protect the sustainability of future earnings. 

Ensure your team is constantly up to date with the latest market developments in order to inform your future R&D and product-development decisions and identify new business opportunities. 

Download our Full Corporate Engagement Portfolio

Get In Touch to learn more


Our test community comprises a pool of more than 20,000 engaged consumers.

ProVeg will work closely with you to create and analyse customised questionnaires, providing tailored consumer feedback on products, branding, pricing strategies, whitespaces, and other pressing questions you may have. We offer expert tastings and, in-home test panels with your target group, as well as surveys. This is a great chance to optimise your product and its positioning for your target consumers ahead of launch and to generate ideas for future product development.

Dirk Liebenberg

Senior Food Industry & Retail Project Manager Corporate Engagement

[email protected]

+49 30 2902825 367


Corporate Engagement Portfolio



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