ProVeg supports businesses across the whole food industry and retail value chain. Using our global expertise in the plant-based food sector, we help our corporate partners to transition to a sustainable and profitable food system.
We believe in a world where everyone chooses delicious and healthy food that is good for all humans, animals, and our planet. We can help your business get there.
Case Studies X
Cellular Agriculture X
Corporate Engagement X
Global Market Data X
Pro Environment X
Pro Health X
Pro Taste X
ProVeg has compiled a communication guide to provide an understanding of who the potential consumers of cultured meat are – and which communication strategies have the potential to lead to greater acceptance.
ProVeg conducted a survey in order to understand how lab-based and food-based images influence consumer perceptions of cultured meat.
Nick Lin-Hi, Full Professor of Business and Ethics at the University of Vechta in Germany, talks to ProVeg about his work on how to move society to a sustainable path.
ProVeg works with decision-making bodies, companies, investors, the media, and the general public to help the world transition to a society and economy that are less reliant on animal agriculture and more sustainable for all humans, animals, and our planet.
As a leading NGO in the alternative protein space, we have no commercial agenda. This allows us to provide objective and expert advice and support, to help you successfully and effectively harness the power and profitability of the plant-based food transformation, in the most appropriate way for your business.
We work with companies along the entire value chain, which gives us unique insights into the key challenges, hurdles and opportunities at every stage of the go-to-market journey.
At Döhler Group, we know that plant nutrition is a key topic in the food industry.
Working with ProVeg is very inspiring as it connects startups and early movers and also offers a platform for healthy discussions and constructive exchanges with investors.
We are very happy to once again support the New Food Conference.
Head of BU, Cereals, Nuts & Pulses, Döhler Group
ProVeg has been a great resource to Beyond Meat as we’ve gone global. We hired them to support the retail launch of the Beyond Burger in Benelux and were thrilled with the groundswell of buzz they helped generate. We are grateful to have ProVeg as a strong ally in the development of the plant-based movement in Europe and beyond.
VP of Marketing at Beyond Meat
A strong focus on plant-based diets is a key component in our sustainability strategy. ProVeg’s high quality trainings provide valuable support in our mission to make 50% of our menu options plant-based.
Horst M. Kafurke
CEO at innogy Gastronomie
Whether you’re looking to gain a deep understanding of the market, want to identify whitespaces for your next product launch or just want some more information around how to succeed in the alternative protein industry, ProVeg has you covered.
ProVeg has extensive knowledge of the Plant-Based sector in Europe, from general trends to specific consumer sentiments within particular product categories. ProVeg conducts tailored quantitative and qualitative research & analysis to generate key insights and customised recommendations for your business.
New Food Hub
A European survey on consumer attitudes towards plant-based foods, with a focus on flexitarians
ProVeg International organises industry leading events, which connect key stakeholder groups across the plant-based value chain. We also collaborate with other leading fairs that attract decision makers in the food space. Our goal is to create platforms to exchange ideas, accelerate innovation and faciliate partnerships in the industry.
13 October 2022
to receive support from ProVeg International
International Head of Food Industry & Retail
Senior Project Manager
International Head of Food Service & Events
Sign up to get access to all our content