How does vegan or plant-based labelling affect mainstream appeal? Placeholder

How does vegan or plant-based labelling affect mainstream appeal?

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Cultured Meat Communication 101

ProVeg has compiled a communication guide to provide an understanding of who the potential consumers of cultured meat are – and which communication strategies have the potential to lead to greater acceptance.

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Lab-based vs. food-based imagery and its impact on consumer perceptions of cultured meat

ProVeg conducted a survey in order to understand how lab-based and food-based images influence consumer perceptions of cultured meat.

We need innovations to save the world

Nick Lin-Hi, Full Professor of Business and Ethics at the University of Vechta in Germany, talks to ProVeg about his work on how to move society to a sustainable path.