Evolving appetites: an in-depth look at European attitudes towards plant-based eating

(2 min read)

This pan-European survey report carried out by ProVeg in partnership with the University of Copenhagen and Ghent University, as part of the Smart Protein project, provides compelling insights into Europe’s ever-evolving plant-based food sector. It is encouraging to observe that the positive trajectory in the acceptance of plant-based foods has not only been maintained but has also displayed interesting shifts across various demographics and European regions.

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