Webinar

When plant-based meets cultivated

An increasing number of companies are exploring the possibility of adding specific cultivated-meat ingredients, such as fat, to plant-based food products in order to improve taste and texture. But how will consumers see hybrids of plant-based and cultivated ingredients?  

This webinar, hosted by ProVeg International, will delve into the business opportunities presented by hybrid food products that blend plant-based and cultivated-meat ingredients, as well as early consumer trends in the sector. Other areas that will be covered include the following:

  • Consumer acceptance and expectations of hybrid food products that blend plant-based and cultivated-meat ingredients, based on our recent survey of 1,000 UK respondents.  
  • Insights from food-industry professionals regarding potential synergies between the plant-based and cellular-agriculture sectors. 

You’ll come away from this webinar with a better view of the business opportunities around hybrid foods, knowledge about early adopters, and strategies to increase acceptance levels.

11:00 am - 11:50 am CET

26 January 2023

Chris Bryant, PhD

Director at Bryant Research Ltd

Nicolò Razza, PhD

Head of Product Development at Mirai Foods

Katarzyna Polanowska

Senior R&D Technologist at Enough

This webinar has finished, but you can still watch the recording and/or read the transcript

This could also be interesting for you

Choose what interests you:

Categories
Sort by

February highlights from the plant-based and alternative-protein sectors: UK government urged to allow plant-based brands to use dairy-like terms, and precision-fermentation-derived products gaining momentum 

Alternative proteins are gaining momentum despite challenging market conditions. From record…

Edinburgh city

January highlights from the plant-based and alternative-protein sector: Edinburgh becomes first EU capital to join the Plant Based Treaty

As retailers and foodservices embrace Veganuary, Edinburgh makes history by becoming the first…

Young positive glad smiling couple of customers choosing chocolate in food department of supermarket

December highlights from the plant-based and alternative-protein sector: Swiss court sides with Planted on meaty labelling

As we head into the new year, companies like This and Domino’s have launched new plant-based…