The power of plant-based menus

Increasing your plant-based offerings could help you to meet your net-zero targets while also appealing to the 30% of consumers who are actively reducing their meat consumption. 

Our expert panel of food-service professionals will give advice on how to successfully integrate plant-based options into your business. 

In this 45-minute webinar you’ll learn about:

  • The benefits and challenges of adding more plant-based options to your menu. 
  • Current industry trends, including the recent growth of plant-based options in restaurants.
  • How to utilise choice architecture, including menu integration, descriptors, and icons to increase sales.
  • The importance of upskilling serving staff and chefs in order to give consumers an optimal experience of plant-based food.
  • How plant-based brands and restaurants can collaborate effectively to position plant-based menu items. 

You’ll come away with implementable strategies that will help you harness the power of plant-based menus as a food-service professional. 

Dive deeper

If you are interested in this topic, why not check out our article, ‘Choice architecture in food services’. It’s packed full of actionable insights to nudge your consumers towards more sustainable, plant-rich menu options.

11:00 am - 11:45 am CET

27 September 2022

Lauren Spokes

Head of Sales UK Foodservice at Heura Foods

Claire Roper

Marketing & Innovation Consultant for Foodservice

Dean wilson Hartles

Director Of Food & Drinks Development The Restaurant Group plc

This webinar has finished, but you can still watch the recording and/or read the transcript

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