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It’s critical that we communicate about cultured meat in ways that will encourage consumer adoption in the future.
ProVeg conducted a survey in order to understand how lab-based and food-based images influence consumer perceptions of cultured meat.
Nick Lin-Hi, Full Professor of Business and Ethics at the University of Vechta in Germany, talks to ProVeg about his work on how to move society to a sustainable path.
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International Head of Food Industry & Retail
Senior Project Manager
International Head of Food Service & Events
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