The demand for plant-based food is growing, along with a corresponding increase in plant-based alternatives across many categories. ProVeg International recently surveyed several thousand consumers across nine European countries in order to identify priorities for product improvement and development based on consumers’ experiences of purchasing and consuming plant-based products.
During this webinar you will learn about the enormous potential for developing and launching new plant-based products in multiple food categories with clear growth opportunities.
SENIOR CONSUMER RESEARCH SCIENTIST
INTERNATIONAL HEAD OF FOOD INDUSTRY & RETAIL
This webinar has finished, but you can still watch the recording and/or read the transcript
Case Studies X
Cellular Agriculture X
Corporate Engagement X
Global Market Data X
Pro Environment X
Pro Health X
Pro Taste X
ProVeg has compiled a communication guide to provide an understanding of who the potential consumers of cultured meat are – and which communication strategies have the potential to lead to greater acceptance.
ProVeg conducted a survey in order to understand how lab-based and food-based images influence consumer perceptions of cultured meat.
Nick Lin-Hi, Full Professor of Business and Ethics at the University of Vechta in Germany, talks to ProVeg about his work on how to move society to a sustainable path.
to receive support from ProVeg International
International Head of Food Industry & Retail
Senior Project Manager
International Head of Food Service & Events
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