While cellular agriculture presents many promising opportunities, a large part of the population has not yet heard about this new method of sourcing animal-based products. The success of cultured products, which are produced without the need to breed, raise, or slaughter animals, will largely depend on whether consumers will want to eat it. Join this webinar to better understand attitudes towards cellular agriculture in Europe.
11:00 am - 12:00 pm CET
Director Of Social Science at the Cellular Agriculture Society
Executive Director Of Agriculture Cellulaire France
This webinar has finished, but you can still watch the recording and/or read the transcript
Case Studies X
Cellular Agriculture X
Corporate Engagement X
Global Market Data X
Pro Environment X
Pro Health X
Pro Taste X
ProVeg has compiled a communication guide to provide an understanding of who the potential consumers of cultured meat are – and which communication strategies have the potential to lead to greater acceptance.
ProVeg conducted a survey in order to understand how lab-based and food-based images influence consumer perceptions of cultured meat.
Nick Lin-Hi, Full Professor of Business and Ethics at the University of Vechta in Germany, talks to ProVeg about his work on how to move society to a sustainable path.
to receive support from ProVeg International
International Head of Food Industry & Retail
Senior Project Manager
International Head of Food Service & Events
Sign up to get access to all our content