Flexitarians should be the target consumer group for any plant-based brand aiming for the mainstream. But those consumers are strongly motivated by convenience – and difficult or unfamiliar foods and preparation methods can be a barrier to adoption.
Our expert panel have got into the mindset of their target consumer and designed convenience into their plant-based products.
In this 45 minute webinar, you’ll learn how to design convenience into your product:
You’ll come away from this webinar with best-practice techniques you can implement. You’ll be able to broaden your plant-based consumer base by designing your next product with convenience at the core – while enhancing the convenience and appeal of your existing range.
11:00 am - 11:45 am CET
CEO of Vidyalto
Test and Lean Innovation Leader and Lean Startup Coach, Nestlé
This webinar has finished, but you can still watch the recording and/or read the transcript
Case Studies X
Cellular Agriculture X
Corporate Engagement X
Global Market Data X
Pro Environment X
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Support for cultured-food is continuing to grow, with the Dutch and Israeli governments investing…
As the demand for plant-based and cultured foods increases, investment in the sector is continuing…
In January 2022, Mosa Meat published a peer-reviewed paper revealing how it achieves muscle differentiation without fetal bovine serum (FBS).
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International Head of Food Industry & Retail
Senior Project Manager
International Head of Food Service & Events
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