Webinar

A healthier way to indulge? How to position plant-based foods to maximize their appeal

Demand for indulgent plant-based products is increasing. But 70% of flexitarian consumers choose plant-based foods for health reasons. How can brands get the balance between taste and nutrition?

In this webinar co-hosted by ProVeg International and Innova Market Insights you’ll learn:

– Best practice examples of plant-based products that have mastered indulgence
– Insights into consumer priorities and purchasing decisions
– How to attract health-conscious flexitarians
– Where plant-based foods fit in the luxury food sector

You’ll come away from this webinar with a better view of how to position your plant-based product, and strategies to meet your consumer’s desire for both indulgence and health.

11:00 am - 11:45 am CET

12 May 2022

Myrthe de Beukelaar

Sr. Market Analyst at Innova Market Insights

This webinar has finished, but you can still watch the recording and/or read the transcript

This could also be interesting for you

Choose what interests you:

Categories
Sort by

February highlights from the plant-based and alternative-protein sectors: UK government urged to allow plant-based brands to use dairy-like terms, and precision-fermentation-derived products gaining momentum 

Alternative proteins are gaining momentum despite challenging market conditions. From record…

Edinburgh city

January highlights from the plant-based and alternative-protein sector: Edinburgh becomes first EU capital to join the Plant Based Treaty

As retailers and foodservices embrace Veganuary, Edinburgh makes history by becoming the first…

Young positive glad smiling couple of customers choosing chocolate in food department of supermarket

December highlights from the plant-based and alternative-protein sector: Swiss court sides with Planted on meaty labelling

As we head into the new year, companies like This and Domino’s have launched new plant-based…