Demand for indulgent plant-based products is increasing. But 70% of flexitarian consumers choose plant-based foods for health reasons. How can brands get the balance between taste and nutrition?
In this webinar co-hosted by ProVeg International and Innova Market Insights you’ll learn:
– Best practice examples of plant-based products that have mastered indulgence– Insights into consumer priorities and purchasing decisions– How to attract health-conscious flexitarians– Where plant-based foods fit in the luxury food sector
You’ll come away from this webinar with a better view of how to position your plant-based product, and strategies to meet your consumer’s desire for both indulgence and health.
11:00 am - 11:45 am CET
Sr. Market Analyst at Innova Market Insights
This webinar has finished, but you can still watch the recording and/or read the transcript
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Given that flexitarians account for up to 90% of sales of plant-based alternatives, it’s clear…
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International Head of Food Industry & Retail
Senior Project Manager
International Head of Food Service & Events
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