5 Marketing Fails to Avoid with Plant-based Foods

Up to half of Western consumers now identify as flexitarian, yet many brands and own-label products are still making rookie mistakes when it comes to marketing and labelling their plant-based products.

ProVeg presents a panel of experts who have overcome the marketing pitfalls and successfully broken into the mainstream with their plant-based products. 

In this 45 minute webinar you’ll learn: 

• The hierarchy of factors that influence consumer purchasing decisions – and how better messaging can expand your brand’s reach
• Who flexitarians are and why they should be your target consumer
• Optimal pricing strategies for mainstream success
• How to overcome cultural differences when launching across countries
• Best practice examples and expert tips on plant-based food marketing

You’ll come away armed with the essential tips to better market your plant-based products and reach mainstream consumers.