Up to half of Western consumers now identify as flexitarian, yet many brands and own-label products are still making rookie mistakes when it comes to marketing and labelling their plant-based products.
ProVeg presents a panel of experts who have overcome the marketing pitfalls and successfully broken into the mainstream with their plant-based products.
In this 45 minute webinar you’ll learn:
You’ll come away armed with the essential tips to better market your plant-based products and reach mainstream consumers.
11:00 am - 12:00 am CET
Co-Founder of Love Seitan
COO at Peas of Heaven
The Behavioural Insights Team (aka the Nudge Unit)
Professor of Food, Nutrition and Culinary Science at Umeå University, Sweden
This webinar has finished, but you can still watch the recording and/or read the transcript
Case Studies X
Cellular Agriculture X
Corporate Engagement X
Global Market Data X
Pro Environment X
Pro Health X
Pro Taste X
Nick Lin-Hi, Full Professor of Business and Ethics at the University of Vechta in Germany, talks to ProVeg about his work on how to move society to a sustainable path.
Here’s a sneak peek of the speakers joining us for our next New Food Hub webinar in which we’ll discuss the power of plant-based menus.
Given that flexitarians account for up to 90% of sales of plant-based alternatives, it’s clear…
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International Head of Food Industry & Retail
Senior Project Manager
International Head of Food Service & Events
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