Position your products
Copyright: Shutterstock


5 Marketing Fails to Avoid with Plant-based Foods

Up to half of Western consumers now identify as flexitarian, yet many brands and own-label products are still making rookie mistakes when it comes to marketing and labelling their plant-based products.

ProVeg presents a panel of experts who have overcome the marketing pitfalls and successfully broken into the mainstream with their plant-based products. 

In this 45 minute webinar you’ll learn: 

  • The hierarchy of factors that influence consumer purchasing decisions – and how better messaging can expand your brand’s reach
  • Who flexitarians are and why they should be your target consumer
  • Optimal pricing strategies for mainstream success
  • How to overcome cultural differences when launching across countries
  • Best practice examples and expert tips on plant-based food marketing

You’ll come away armed with the essential tips to better market your plant-based products and reach mainstream consumers.

11:00 am - 12:00 am CET

17 March 2022

Steve Swindon

Co-Founder of Love Seitan

Latif Andersson

COO at Peas of Heaven

Kristina Londakova

The Behavioural Insights Team (aka the Nudge Unit)

Armando Perez-Cueto

Professor of Food, Nutrition and Culinary Science at Umeå University, Sweden

This webinar has finished, but you can still watch the recording and/or read the transcript

This could also be interesting for you

Choose what interests you:

Sort by

February highlights from the plant-based and alternative-protein sectors: UK government urged to allow plant-based brands to use dairy-like terms, and precision-fermentation-derived products gaining momentum 

Alternative proteins are gaining momentum despite challenging market conditions. From record…

Edinburgh city

January highlights from the plant-based and alternative-protein sector: Edinburgh becomes first EU capital to join the Plant Based Treaty

As retailers and foodservices embrace Veganuary, Edinburgh makes history by becoming the first…

Young positive glad smiling couple of customers choosing chocolate in food department of supermarket

December highlights from the plant-based and alternative-protein sector: Swiss court sides with Planted on meaty labelling

As we head into the new year, companies like This and Domino’s have launched new plant-based…