Image: Syda Productions / AdobeStock

The impact of imagery on consumer attitudes towards cultivated meat

(1 min read)

Given that a large portion of the population has never heard of cultivated meat, to what extent do the images currently portraying cultivated meat influence consumer sentiment?

ProVeg conducted a survey of 750 UK-based respondents in order to understand how lab-based and food-based images influence consumer perceptions of cultivated meat. Our report on the role of images in consumer perceptions looks into consumer attitudes and understanding of cultivated meat, based on exposure to different images, thus providing clear recommendations to brands and media alike when it comes to presenting cellular agriculture products to the public.

The role of imagery in consumer perceptions of cultured meat

Filesize: 17.9MB

This could also be interesting for you

Choose what interests you:

Categories
Sort by
Healthy lunch table scene with nutritious Buddha bowl, lettuce wraps, vegetables, sandwiches and salad. Above view over a wood background.

Looking forward, looking back – the plant-based journey in 2022 and predictions for 2023

On November 29, ProVeg International and Innova Market Insights will present a webinar looking…

Upside Foods Chicken salad

October highlights from the plant-based and cultivated-alternative-protein sector:  ProVeg awarded Observer Status at IPCC

ProVeg International is the first NGO focused on promoting plant-based diets to be awarded…

Webinar: Price parity as a driver of plant-based sales – meet the speakers

Earlier this year, plant-based meat in the Netherlands was reported as being cheaper on average…