Given that a large portion of the population has never heard of cultivated meat, to what extent do the images currently portraying cultivated meat influence consumer sentiment?
ProVeg conducted a survey of 750 UK-based respondents in order to understand how lab-based and food-based images influence consumer perceptions of cultivated meat. Our report on the role of images in consumer perceptions looks into consumer attitudes and understanding of cultivated meat, based on exposure to different images, thus providing clear recommendations to brands and media alike when it comes to presenting cellular agriculture products to the public.