The future of fast food: consumer insights into plant-based menu items

(2 min read)

Calling all food-industry professionals, especially those in the fast-food sector. Get ready to embark on an exciting journey into the future of fast food!

Our recently published Fast-Food Ranking 2023 showed how the fast-food giants are incorporating plant-based options into their menus. Now we take a look inside the minds of consumers who reveal their honest opinions of these same fast-food chains and their plant-based offerings. We’ve conducted a comprehensive survey of 1,500 people in the US, UK and Germany in order to find out what people really think about plant-based fast food. The report is vital reading if you want to know which fast-food chains are coming out on top, and whether plant-based burgers are winning over consumers’ taste buds.
The report provides valuable consumer insights and presents new business opportunities and potential white spaces. Download it today to find out how to strategically position your fast-food brand at the forefront of the plant-based revolution? Your exciting journey into food innovation begins right here…!

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