Plant-based food in Europe

Not only is Germany the most important market for plant-based food in Europe when it comes to sales value, but it is also the country with the highest share of plant-based eaters and an impressive share of flexitarians. This report is a must-read for identifying business opportunities in the sector and examining German consumers’ attitudes towards plant-based foods.

Stephanie Jaczniakowska-McGirr

ProVeg International Head of Food Industry and Retail

Among the analysed countries, the UK has the highest sales value in terms of plant-based meat and one of the highest shares of vegetarians and vegans. This report gives detailed insight into UK consumers’ attitudes towards plant-based food and highlights the most lucrative opportunities for businesses in the UK.

Jimmy Pierson

ProVeg UK Director

The market of plant-based alternatives in Poland is growing very rapidly, as already 24% of Polish consumers identify as flexitarians, and 6% follow a plant-based diet (vegan and vegetarian). This report gives detailed insight into UK consumers’ attitudes towards plant-based food and highlights the most lucrative opportunities for businesses in Poland.

Marcin Tischner

Corporate Engagement & Sustainability Specialist at ProVeg Poland

El sector plant-based es uno de los más relevantes a nivel europeo, aún así, existe un amplio margen de mejora y expansión que los productores y profesionales de la alimentación pueden aprovechar. La sociedad española se muestra cada vez más interesada por las alternativas vegetales a los productos animales, y esta es una oportunidad que no se debería desaprovechar. Este informe es de obligatoria lectura para identificar las oportunidades de negocio y examinar las actitudes de los y las consumidoras de productos vegetales en España.

Verónica Larco

Directora de comunicación de ProVeg España