Friday, May 20th, 2022
What does the European plant-based market look like? What are European consumers’ consumption habits and thoughts about plant-based food? Our latest reports draw on data from the Smart Protein survey of 7,500 citizens across Europe. We provide clear and actionable market research based on Nielsen retail scanning data and extensive consumer insights from across Europe. You’ll receive:
Not only is Germany the most important market for plant-based food in Europe when it comes to sales value, but it is also the country with the highest share of plant-based eaters and an impressive share of flexitarians. This report is a must-read for identifying business opportunities in the sector and examining German consumers’ attitudes towards plant-based foods.
ProVeg International Head of Food Industry and Retail
Among the analysed countries, the UK has the highest sales value in terms of plant-based meat and one of the highest shares of vegetarians and vegans. This report gives detailed insight into UK consumers’ attitudes towards plant-based food and highlights the most lucrative opportunities for businesses in the UK.
ProVeg UK Director
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Support for cultured-food is continuing to grow, with the Dutch and Israeli governments investing…
As the demand for plant-based and cultured foods increases, investment in the sector is continuing…
In January 2022, Mosa Meat published a peer-reviewed paper revealing how it achieves muscle differentiation without fetal bovine serum (FBS).
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International Head of Food Industry & Retail
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