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Wednesday, May 11th, 2022

Market & Consumer Reports

ProVeg regularly publishes insightful market research, dedicated consumer surveys, and industry-leading reports. Download our latest publications below.

The future of the meat industry: Opportunities in alternative proteins

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Understanding the impact of the current global situation on the plant-based sector in Europe

Filesize: 28.0MB

Plant-based food in Europe

Market and consumer insights for food-industry professionals:
What does the European plant-based market look like? What are European consumers’ consumption habits and thoughts about plant-based food? If you work in the European food industry, these reports are a must-read!

people cooking together
Image: / Flamingo Images

Food and pandemics

By exploring the crucial connection between the current crisis and our animal-based food system, the ProVeg Food & Pandemics Report highlights how our food choices help to create a recipe for zoonotic pandemics.

Image: / Gengwit Wattakawigran

What consumers want

A pan-European survey by ProVeg International in partnership with Innova Market Insights, the University of Copenhagen, and Ghent University as part of the Smart Protein project analysed in detail.

A family preparing a meal
Image: Adobe Stock / fizkes

Plant-Based Foods in Europe: How Big is the Market?

Plant-based consumption is growing at record levels across Europe, according to the first and only data of its kind, published today by the Smart Protein project.

Image: / panuwat phimpha

European Consumer Survey on Plant-Based Foods

ProVeg International has surveyed several thousand consumers across nine European countries in order to identify priorities for product improvement and development based on consumers’ experiences of purchasing and consuming plant-based products.

a woman shopping in a supermarket
Image: / Joshua Rawson Harris

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April Highlights from the plant-based and cultured-food sector: National governments invest in the cultured-food sector

Support for cultured-food is continuing to grow, with the Dutch and Israeli governments investing…


March highlights from the plant-based and cultured-food sector: investment in the alt-protein sector continues to accelerate.

As the demand for plant-based and cultured foods increases, investment in the sector is continuing…

a burger

Building a kinder future with cellular agriculture

In January 2022, Mosa Meat published a peer-reviewed paper revealing how it achieves muscle differentiation without fetal bovine serum (FBS).