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Market & Consumer Reports

(3 min read)

ProVeg regularly publishes insightful market research, dedicated consumer surveys, and industry-leading reports. Download our latest publications below.

Communicating about cultured meat: a definitive industry guide

Filesize: 5.8MB

Image: Mosa Meat /

The role of images in consumer perceptions of cultured meat

Filesize: 10.7MB

Image: Syda Productions / AdobeStock

Amplifying farmers’ voices

A transition to alternative-protein production presents a huge opportunity for farmers at a time when climate change is becoming a major threat to traditional farming livelihoods. Our report aims to amplify the voices of farmers and empower farmer-led solutions for a better future. 

Image: / Tom Fisk

The future of the meat industry: Opportunities in alternative proteins

Filesize: 7.0MB

Understanding the impact of the current global situation on the plant-based sector in Europe

Filesize: 28.0MB

Plant-based food in Europe

Market and consumer insights for food-industry professionals:
What does the European plant-based market look like? What are European consumers’ consumption habits and thoughts about plant-based food? If you work in the European food industry, these reports are a must-read!

people cooking together
Image: / Flamingo Images

Food and pandemics

By exploring the crucial connection between the current crisis and our animal-based food system, the ProVeg Food & Pandemics Report highlights how our food choices help to create a recipe for zoonotic pandemics.

Image: / Gengwit Wattakawigran

What consumers want

A pan-European survey by ProVeg International in partnership with Innova Market Insights, the University of Copenhagen, and Ghent University as part of the Smart Protein project analysed in detail.

A family preparing a meal
Image: Adobe Stock / fizkes

Plant-Based Foods in Europe: How Big is the Market?

Plant-based consumption is growing at record levels across Europe, according to the first and only data of its kind, published today by the Smart Protein project.

Image: / panuwat phimpha

European Consumer Survey on Plant-Based Foods

ProVeg International has surveyed several thousand consumers across nine European countries in order to identify priorities for product improvement and development based on consumers’ experiences of purchasing and consuming plant-based products.

a woman shopping in a supermarket
Image: / Joshua Rawson Harris

The Plant Milk Report

ProVeg’s first report on plant milk shines a light on the top-selling product in the entire plant-based alternatives market. Based on current studies, this detailed report explores the role that plant milks can play in terms of global healthy and sustainable nutrition, from producers through to distributors and consumers.

Image source: Metkalova

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We need innovations to save the world

Nick Lin-Hi, Full Professor of Business and Ethics at the University of Vechta in Germany, talks to ProVeg about his work on how to move society to a sustainable path.

Webinar: The power of plant-based menus – meet the speakers

Here’s a sneak peek of the speakers joining us for our next New Food Hub webinar in which we’ll discuss the power of plant-based menus.

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Do flexitarians care about eating organic?

Given that flexitarians account for up to 90% of sales of plant-based alternatives, it’s clear…