Source: Shutterstock/Ground Picture

When plant-based meets cultivated: consumer attitudes towards hybrids of plant-based and cultivated alternatives in the UK

(2 min read)

Combining plant-based and cultivated ingredients allows for the development of a new generation of food products that have the potential to be tasty, healthy, affordable, and sustainable. 

But how will consumers see hybrids of plant-based and cultivated ingredients? This is the question that ProVeg tried to answer by conducting an online survey of 1,000 UK participants in July 2022. 

It is encouraging to see so many consumers are open to buying and eating hybrid plant-based/cultivated meat products. Many are even anticipating eating such products on at least a weekly basis. As with other similar products, we see the highest appeal to younger and more educated consumers, and overall, we see quite high expectations for the quality of such products.”

Chris Bryant, PhD

This could also be interesting for you

Choose what interests you:

Categories
Sort by
Edinburgh city

January highlights from the plant-based and alternative-protein sector: Edinburgh becomes first EU capital to join the Plant Based Treaty

As retailers and foodservices embrace Veganuary, Edinburgh makes history by becoming the first…

Young positive glad smiling couple of customers choosing chocolate in food department of supermarket

December highlights from the plant-based and alternative-protein sector: Swiss court sides with Planted on meaty labelling

As we head into the new year, companies like This and Domino’s have launched new plant-based…

November highlights from the plant-based and alternative-protein sector: Upside Foods receives greenlight from the FDA

As the year draws to a close, there has been a breakthrough for the alternative-protein sector…