a woman shopping in a supermarket
Image: unsplash.com / Joshua Rawson Harris

European Consumer Survey on Plant-Based Foods

(1 min read)

This report describes the product landscape and uncovers priorities for product development and improvement.

The demand for plant-based food is growing, along with a corresponding increase in plant-based alternatives across many categories. ProVeg International has surveyed several thousand consumers across nine European countries in order to identify priorities for product improvement and development based on consumers’ experiences of purchasing and consuming plant-based products.

The survey has revealed enormous potential for developing and launching new plant-based products in multiple food categories with clear growth opportunities.

Dr. Kai-Brit Bechtold

Senior Consumer Research Scientist

European Consumer Survey on Plant-Based Foods

Filesize: 18.5MB

This could also be interesting for you

Choose what interests you:

Categories
Sort by

We need innovations to save the world

Nick Lin-Hi, Full Professor of Business and Ethics at the University of Vechta in Germany, talks to ProVeg about his work on how to move society to a sustainable path.

Webinar: The power of plant-based menus – meet the speakers

Here’s a sneak peek of the speakers joining us for our next New Food Hub webinar in which we’ll discuss the power of plant-based menus.

heart shaped kiwi fruit

Do flexitarians care about eating organic?

Given that flexitarians account for up to 90% of sales of plant-based alternatives, it’s clear…