(1 min read)
This report describes the product landscape and uncovers priorities for product development and improvement.
The demand for plant-based food is growing, along with a corresponding increase in plant-based alternatives across many categories. ProVeg International has surveyed several thousand consumers across nine European countries in order to identify priorities for product improvement and development based on consumers’ experiences of purchasing and consuming plant-based products.
The survey has revealed enormous potential for developing and launching new plant-based products in multiple food categories with clear growth opportunities.
Dr. Kai-Brit Bechtold
Senior Consumer Research Scientist
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Global Market Data X
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International Head of Food Service & Events
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