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A transition to alternative-protein production presents a huge opportunity for farmers at a time when climate change is becoming a major threat to traditional farming livelihoods. Our report aims to amplify the voices of farmers and empower farmer-led solutions for a better future. We conducted detailed interviews with 20 national and international farming organisations that collectively represent 300,000 farmers, mainly in Europe and the US.
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Nick Lin-Hi, Full Professor of Business and Ethics at the University of Vechta in Germany, talks to ProVeg about his work on how to move society to a sustainable path.
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