(1 min read)
Around the world, society is linked by time-bound and seasonal events, many of them centred on food. Although these differ from country to country, much of Europe and the United States share a jam-packed calendar of occasions, from January through to December.
Winter holidays give food-and-drink retailers and brands the chance to maximise their sales more than at any other time of the year. In fact, Christmas is the most lucrative period for food-related businesses, with the celebration revolving largely around multiple festive feasts.
For businesses looking to target the ever-growing number of consumers eating plant-based products, engaging with Christmas should be integral to your Q4 strategy. Download our infographic to learn how to use Christmas as a springboard for your plant-based products.
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International Head of Food Service & Events
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