Petaluma: attracting flexitarian customers with plant-based dog-food

(1 min read)

Learn how to drive your plant-based dog-food sales

Founded in the US, Petaluma is a dog-food brand that creates nutritious food for dogs that is made entirely from plant-based ingredients. The brand’s mission is to provide pooches with tasty food that is better for both the health of dogs and the planet.

Throughout this case study, we will be profiling Petaluma to demonstrate how they effectively attract flexitarian dog-carers to drive their product sales, and how you can, too.

You will learn how to:

• Appeal to health-driven customers.
• Build trust with your customers and brand credibility.
• Create an engaged community on social media.
• Utilise the sustainability trend.

Download the case study below to get started.