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Founded in Sweden, Oumph! is a plant-based meat brand that is steadily powering up the sector. They are one of many vegan brands helping to change consumer perceptions of what ‘meatless meat’ is, having launched an array of plant-powered ‘meaty’ products in line with clever taste-based marketing tactics.
Throughout this case study, we will be profiling Oumph! to demonstrate how their effective use of taste-based marketing helps to drive their product sales.
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