meat-free challenges
Source: Unsplash/LikeMeat

Meat-free challenges: An opportunity to maximise plant-based sales

(1 min read)

Reach new consumers, strengthen existing audiences, and drive sales by taking advantage of meat-free challenges

In the last few years, meat-free campaigns have proven to be one of the most effective ways to attract flexitarian consumers to plant-based eating.

They’re seen as a fun way for consumers to try out novel foods as well as a means to challenge themselves and do something ‘good’ for their health, the planet, and animals.

Challenges offer an ideal opportunity for businesses to tap into a demographic of first-time samplers who might be averse to purchasing plant-based products at other times of the year. They also offer businesses the perfect opportunity to further engage existing customers and drive sales even higher.

Download our informational on meat-free challenges to learn:

  • What meat-free challenges are
  • How to get involved
  • The benefits of engagement
  • The most successful challenges
  • Ways to implement campaigns into your product strategy
  • Key insights and recommendations for driving sales using meat-free challenges

Meat-free challenges: An opportunity to maximise plant-based sales

Filesize: 14.0MB

This could also be interesting for you

Choose what interests you:

Categories
Sort by

February highlights from the plant-based and alternative-protein sectors: UK government urged to allow plant-based brands to use dairy-like terms, and precision-fermentation-derived products gaining momentum 

Alternative proteins are gaining momentum despite challenging market conditions. From record…

Edinburgh city

January highlights from the plant-based and alternative-protein sector: Edinburgh becomes first EU capital to join the Plant Based Treaty

As retailers and foodservices embrace Veganuary, Edinburgh makes history by becoming the first…

Young positive glad smiling couple of customers choosing chocolate in food department of supermarket

December highlights from the plant-based and alternative-protein sector: Swiss court sides with Planted on meaty labelling

As we head into the new year, companies like This and Domino’s have launched new plant-based…