(1 min read)
In the last few years, meat-free campaigns have proven to be one of the most effective ways to attract flexitarian consumers to plant-based eating.
They’re seen as a fun way for consumers to try out novel foods as well as a means to challenge themselves and do something ‘good’ for their health, the planet, and animals.
Challenges offer an ideal opportunity for businesses to tap into a demographic of first-time samplers who might be averse to purchasing plant-based products at other times of the year. They also offer businesses the perfect opportunity to further engage existing customers and drive sales even higher.
Case Studies X
Cellular Agriculture X
Corporate Engagement X
Global Market Data X
New Food Opinions X
Pro Environment X
Pro Health X
Pro Taste X
Webinar Summary X
Alternative proteins are gaining momentum despite challenging market conditions. From record…
As retailers and foodservices embrace Veganuary, Edinburgh makes history by becoming the first…
As we head into the new year, companies like This and Domino’s have launched new plant-based…
to receive support from ProVeg International
Senior Project Manager
International Head of Food Service & Events
Sign up to get access to all our content