(1 min read)
What are they? What are the differences between them? How can you effectively channel their influence to promote your plant-based product?
For a more detailed overview on working with influencers check out our whitepaper, How to work with influencers to reach key consumers, or to hear directly from industry experts check out our webinar on the topic.
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ProVeg has compiled a communication guide to provide an understanding of who the potential consumers of cultured meat are – and which communication strategies have the potential to lead to greater acceptance.
ProVeg conducted a survey in order to understand how lab-based and food-based images influence consumer perceptions of cultured meat.
Nick Lin-Hi, Full Professor of Business and Ethics at the University of Vechta in Germany, talks to ProVeg about his work on how to move society to a sustainable path.
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International Head of Food Industry & Retail
Senior Project Manager
International Head of Food Service & Events
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