‘Meat-ing’ the preferences of flexitarian consumers
Do you want to learn how to attract meat-eaters and flexitarians? Then you’ve come to the right place!
Throughout this case study, we will be profiling plant-based meat brand LikeMeat to demonstrate the strategies it utilises to create a ‘meaty’ experience and attract flexitarian consumers.
Who is LikeMeat?
LikeMeat was founded in 2013 by entrepreneur Timo Recker, with the goal of ‘doubling the pleasure’ of food. Inasmuch, Recker wanted to produce food that tastes amazing and does good for the planet, too.
LikeMeat transforms plant-based ingredients into products that satisfy people’s meatiest cravings with optimal attention given to taste and texture. But the brand takes customer experience further, using marketing, communications, and product packaging to create an indulgent, sensory experience that not only encourages veggies and vegans but meat enthusiasts to try their products, too.
Throughout this case study, we will demonstrate the importance of:
- Optimising taste and texture
- Balancing taste and texture with nutrition
- Accounting for comfort and familiarity
- Using sensory, taste-inciting language in communications
- Employing experiential, bold, colourful, and tasty visuals and packaging
Download the case study to discover how LikeMeat creates a ‘meaty’ experience to attract consumers and how you can, too.
