Lidl
(Image source: Jérémy-Günther-Heinz Jähnick/ Somain/ Lidl (01) / Wikimedia Commons / Cc-by-sa3.0)

How Lidl became a one-stop-shop for mainstream consumers buying plant-based products

(1 min read)

ProVeg and Lidl Germany have been working closely together since 2019. Since then, Lidl has steadily expanded its plant-based product range in order to tap into the growing target audience of people who want to integrate a more plant-based diet into their everyday lives. Download our free case study to find out more about Lidl’s success and the strategies they used.

How Lidl became a one-stop-shop for mainstream consumers buying plant-based products

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Discover how other retailers like Tesco and Carrefour are progressing in the plant-based sector in our article 3 ways to achieve price parity and drive sales.

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