How Lidl became a one-stop-shop for mainstream consumers buying plant-based products

(1 min read)

ProVeg and Lidl Germany have been working closely together since 2019. Since then, Lidl has steadily expanded its plant-based product range in order to tap into the growing target audience of people who want to integrate a more plant-based diet into their everyday lives. Download our free case study to find out more about Lidl’s success and the strategies they used.

Discover how other retailers like Tesco and Carrefour are progressing in the plant-based sector in our article 3 ways to achieve price parity and drive sales.