Fry Family Food Co.: Attracting children and families to plant-based foods

(1 min read)

Learn how to maximise plant-based sales among children and families

There’s no doubt about it – plant-forward eating practices are becoming more popular, but not just among teenagers and adults; this dietary shift extends to all life stages, including children.

Throughout this case study, we will be profiling the meat-free brand Fry Family Food Co. to demonstrate how it effectively attracts children and families to plant-based foods.

Who is the Fry Family Food Co.?

In 1991, Fry Family Food Co. was founded by the Fry family in sunny South Africa. It all started with the hope that the family could make nutritious plant-based foods to eat for themselves and escalated into an exciting global company.

You will learn how to:

• Emphasise ease, convenience, and versatility.

• Focus on taste, texture, and familiarity.

• Use and highlight healthy, high-quality ingredients.

• Focus on fun, familiar, and kind marketing and communication techniques.

Download the case study below to get started!