(1 min read)
There’s no doubt about it – plant-forward eating practices are becoming more popular, but not just among teenagers and adults; this dietary shift extends to all life stages, including children.
Throughout this case study, we will be profiling the meat-free brand Fry Family Food Co. to demonstrate how it effectively attracts children and families to plant-based foods.
In 1991, Fry Family Food Co. was founded by the Fry family in sunny South Africa. It all started with the hope that the family could make nutritious plant-based foods to eat for themselves and escalated into an exciting global company.
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