(3 min read)
The alt-protein world is blessed with countless innovators working to transform the global food system – the Netherlands’ Floor Buitelaar is one of them.
The Co-Founder of Bright Green Partners, a global consulting firm specialising in alternative proteins, was recently recognised by Forbes’ 30-under-30 List. The esteemed list illustrates the power that young entrepreneurs and leaders have to remould business and society.
At ProVeg, we love to celebrate fellow food system-changers. Following the 30-under-30 announcement, we caught up with Floor to share with you her top insights and advice for start-ups in the alt-protein sector.
The recognition speaks for the alt-protein industry’s sustainable impact and financial potential. It is an honour to receive this prize with my co-founder, Geza Molnar. We established Bright Green Partners to create a commercial-focused organisation that drives positive change by helping prominent, influential players transform.
This acknowledgement serves as valuable feedback and will help raise awareness about our work as we continue to support more corporations in their transition to financially viable alt-protein activities.
Absolutely! The industry is still young, with numerous untapped areas and opportunities for improvement. With only a few established players, there is ample room for start-ups and established companies to explore and innovate in various segments. Here are three example opportunities to tap into:
“Companies can capitalise on the opportunity to design, build, and manage dedicated facilities and equipment for alternative protein production.” Floor Buitelaar, Co-Founder Bright Green Futures
“Companies can capitalise on the opportunity to design, build, and manage dedicated facilities and equipment for alternative protein production.”
Taste remains paramount for consumer adoption. Successful sustainable food innovations will be both delicious and eco-friendly. Future food products will likely focus on egg, bakery, and fish products, expanding upon current meat, yoghurt, and milk alternatives. As Gen Z customers become dominant, the demand for convenient, tasty, healthy, and sustainable food options will increase.
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