(3 min read)
Today’s consumers are invested in learning about what goes into their favourite products – with ‘clean’ and ‘healthy’ ingredients preferred, and biases or misconceptions held over certain ingredients.
This is even more prominent in purchasers of plant-based food and drink items, which come under greater ingredient scrutiny.
No problem! ProVeg International recommends 11 actions for businesses that are keen on taking consumer ingredient considerations into play in product formulation.
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